Alot of people claim that coke tastes better than pepsi.
Its a myth
In 2005 a guy named Read Montague of Baylor College of Medicine conducted a scientifically controlled experiment. He got together a group of participants and gave them each two unlabeled cups, one containing pepsi and the other coke.
They were asked to drink them and indicate which one tasted better.
The results were an uneven split between the two drinks, with no correlation between the brand of cola participants claimed to prefer beforehand and the one they chose in the study. They couldnt distinguish between the two.
Montague then took his experiment further. He again served them two drinks, one labeled Coke and the other unlabeled. 85% of the particpants prefered the drink labeled coke. The catch was both cups contained coke. The same was not true for Pepsi with no similar preference effect. This finding suggests that Coke has a better marketing method and has succeded in convincing consumers to prefer drinks served as coke. Montgue said:
" There are visual images and marketing messages that have insinuated themselves into the nervous systems of humans that consume drinks. It is possible that these cultural messages perturb taste perception."
In his last experiment, Montague placed his particpants in an MRI scanner so he could observe their brain activity as they drank Coke and Pepsi. He secured their heads with a vise that offered very little head movement and using a cooled plastic tube, he served them the drinks. There was a screen above the participants head and onto it he projected images before they drank.
When Montague flashed an image of a Coke can on the screen, their brains buzzed with activity and stimulation. When he flashed just a coloured light before serving the drinks brain activity was far less. It was also far less when he flashed an image of a Pepsi can on the screen.
I personally prefer coke. But pepsi tastes the same.
I read the above in a book called Elephants on Acid and other Bizarre Experiments by the author Alex Boese
Very interesting book indeed. Let me know if you want more bizarre experiments
Its a myth
In 2005 a guy named Read Montague of Baylor College of Medicine conducted a scientifically controlled experiment. He got together a group of participants and gave them each two unlabeled cups, one containing pepsi and the other coke.
They were asked to drink them and indicate which one tasted better.
The results were an uneven split between the two drinks, with no correlation between the brand of cola participants claimed to prefer beforehand and the one they chose in the study. They couldnt distinguish between the two.
Montague then took his experiment further. He again served them two drinks, one labeled Coke and the other unlabeled. 85% of the particpants prefered the drink labeled coke. The catch was both cups contained coke. The same was not true for Pepsi with no similar preference effect. This finding suggests that Coke has a better marketing method and has succeded in convincing consumers to prefer drinks served as coke. Montgue said:
" There are visual images and marketing messages that have insinuated themselves into the nervous systems of humans that consume drinks. It is possible that these cultural messages perturb taste perception."
In his last experiment, Montague placed his particpants in an MRI scanner so he could observe their brain activity as they drank Coke and Pepsi. He secured their heads with a vise that offered very little head movement and using a cooled plastic tube, he served them the drinks. There was a screen above the participants head and onto it he projected images before they drank.
When Montague flashed an image of a Coke can on the screen, their brains buzzed with activity and stimulation. When he flashed just a coloured light before serving the drinks brain activity was far less. It was also far less when he flashed an image of a Pepsi can on the screen.
I personally prefer coke. But pepsi tastes the same.
I read the above in a book called Elephants on Acid and other Bizarre Experiments by the author Alex Boese
Very interesting book indeed. Let me know if you want more bizarre experiments
My Computer
System One
-
- Manufacturer/Model
- Wired2fire custom evolution
- CPU
- Core2Extreme X6800 @ 2.93ghz
- Motherboard
- Nforce 4 SLI 16x
- Memory
- Corsair DDR2 800mhz x 4gb
- Graphics card(s)
- XFX Nvidia 260gtx SLI
- Sound Card
- Soundblaster Audigy 4
- Monitor(s) Displays
- Dell 24inch
- Screen Resolution
- 1920x1200
- Hard Drives
- Western Digital Cavier 500gb Western Digital Raptor 150gb
- PSU
- Tagan Turbojet 950w
- Case
- Silverstone Timjin
- Cooling
- Fan custom modified
- Mouse
- Logitech MX518
- Keyboard
- Saitek Gamers Keyboard
- Other Info
- Its getting old, been upgrading it over the past few years, mainly the ram and the gpu's. Will hold out till some next year before I build another one.
lol
