By Emil Protalinski.
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Tesco to launch Silverlight virtual DVD service in the UK - Ars Technica
Microsoft has teamed up with Tesco, one of the world's leading retailers, to launch a home video viewing service, built on Silverlight technology. Starting this fall, Tesco will allow customers in the UK who purchase certain home video titles to download digital versions of the movies to their Windows PCs or Macs. Although the service will be UK-only, Microsoft said it expects to eventually expand to additional markets.
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Tesco to launch Silverlight virtual DVD service in the UK - Ars Technica