Sergey Brin said involvement in Google+ was "a mistake"

OPINION: One month after creator and leader of Google+, Vic Gundotra, quietly quit, Google chief Sergey Brin told a conference audience last week that involvement in Google+ was "a mistake." He made the exact opposite statement in 2011.

Brin told the audience at boutique Bay Area tech conference Recode that he he was “kind of a weirdo” and "It was probably a mistake for me to be working on anything tangentially related to social to begin with."

It runs in stark contrast to when Brin told the world how he came to love Google Plus, and admitted to taking a direct hand in its design at the October 2011 Web 2.0 conference. Seated onstage next to Brin, Vic Gundotra told the audience that "its design owes a lot to Brin's vision."

Brin's statement comes only one month after the man he hired to create and run Plus -- Vic Gundotra -- quit Google quietly, and without explanation.

Google+ broke our trust

Thanks to one crystalline moment of Google+, it became clear that a company we trusted couldn't be trusted at all.

The Google+ so-called "real name" policy can best be described as a confusing, velvet-glove-cast-in-iron policy where users of Google+ are required use their birth or government ID names — and when flagged, must prove it, and submit official documentation as proof...

Read more at: Thanks for nothing, jerkface | ZDNet
 
Google is as Google Does

Our very own Violet Blue is clearly angry. Very angry.

While I empathize with Violet over her experiences with Google+ and how the social network has been managed, I also wish to point out that Google co-founder Sergey Brin admitting to the audience of the Re/code conference, which is made up of the richest and most powerful people in the technology industry, that his personal involvement in Google+ "was probably a mistake for me to be doing anything tangential to social to begin with" is not at all uncharacteristic of the way Google has been conducting itself since, well, forever.

I don't wish to be in the position of having to defend Google for its business practices, as I work for one of its competitors and I don't agree with many of the things that they do.

I encourage people to look for alternatives to Google products and services for any number of reasons.

But in this situation the only thing I can offer Violet is, paraphrasing the immortal words of Forrest Gump,

"Google is as Google Does."

If you are going to use Google's services, then you also by definition have to accept that you are going to reside within that ecosystem and Google has the right to manage it and manipulate it as they see fit, in order to maximize revenue.

To understand why Google is as Google Does, you have to understand their revenue model, particularly as it compares to their industry competitors...

Read more at: Google is as Google Does | ZDNet
 

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