Microsoft is going to rebrand its cloud storage service, following a settlement with British Sky Broadcasting Group over rights to the 'Sky' name.
As reported on July 31 by The Verge's Tom Warren, Microsoft has decided not to appeal its recent loss and is going to rebrand SkyDrive instead of fight for the name.
A joint press release by Microsoft and British Sky Broadcasting (BSkyB) explained the decision. From that release:
"According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential."
Microsoft officials are not saying when they plan to rebrand SkyDrive or what the new name for the service will be.
Update: I guess this means SkyDrive Pro also will be getting a new name, too.
Read more at: Microsoft to rebrand SkyDrive after losing trademark skirmish | ZDNet
