Microsoft has lost a trademark battle against British Sky Broadcasting (BSkyB) at the U.K.'s High Court in London, which may force the software giant to change the name of its clouds storage service, or pay fines.
In a court ruling on June 28, Judge Sarah Asplin found that Microsoft had infringed the "Sky" trademark owned by BSkyB by using the "SkyDrive" name. As a result, the software giant could be barred from using the marketing term for its consumer and enterprise document and photo storage service in the 28 member state bloc.
Another hearing will be held in due course, which will allow Microsoft to put forward its case for an appeal against the judgment, as well as a decision on remedies that it will have to comply with.
Microsoft said it will be appealing the decision.
