'I'm a PC' Marketing Pays Off for Microsoft, OEMs
News Analysis. Microsoft and its partners are reaping big rewards from the $300 million Windows marketing campaign.
[Editor's Note: Please read the companion post at Apple Watch. Together, the two posts offer full analysis of February Windows PC and Mac sales data and six charts (three per post).]
That's my conclusion after reviewing February U.S. retail PC sales data released by NPD on March 16. Apple's steep U.S. retail sales declines continued in February, comparatively worse than January's already dismal showing. Meanwhile, Windows PC sales continued their recent year-over-year growth rally.
Full Story ....
Microsoft Watch - Marketing - 'I'm a PC' Marketing Pays Off for Microsoft, OEMs
News Analysis. Microsoft and its partners are reaping big rewards from the $300 million Windows marketing campaign.
[Editor's Note: Please read the companion post at Apple Watch. Together, the two posts offer full analysis of February Windows PC and Mac sales data and six charts (three per post).]
That's my conclusion after reviewing February U.S. retail PC sales data released by NPD on March 16. Apple's steep U.S. retail sales declines continued in February, comparatively worse than January's already dismal showing. Meanwhile, Windows PC sales continued their recent year-over-year growth rally.
Full Story ....
Microsoft Watch - Marketing - 'I'm a PC' Marketing Pays Off for Microsoft, OEMs
